Giovanni Pereira and Michelle Pereira are the creators and founders of the Amazon Day Festival, the largest environmental education event in the world. Married for 17 years, Giovanni and Michelle share a life of love, purpose and dedication to sustainability and social impact. With more than 14 years of experience as entrepreneurs in the events and entertainment sector, they have transformed their careers into a mission: to inspire people and promote positive changes for the planet.

In addition to being visionary leaders, both are writers and authors of books aimed at self-knowledge and personal transformation. Giovanni is the author of The Path to Healing and The Mark of Disobedience, while Michelle is the author of Pride, What’s Yours?. His works reflect the depth of his experiences and his commitment to personal growth and collective impact.

In addition to Giovanni and Michelle being founders of the company Amazon Day Festival, they are also founders of ABAP (Associação Brasileira Amor ao Próximo). This institution is dedicated to essential humanitarian causes, including combating hunger, improving access to drinking water, education, environmental protection and health.

In 2020 Giovanni and Michelle, who have been married for 17 years, went through a difficult personal process. The couple had to seek a cure for their eldest daughter, along with the death of their twin sons. 

They recount the painful journey in their books, narrating such emotional devastation that made them give new meaning to everything. 

It was then that Giovanni realized an impactful and unforgettable dream. One of the most beautiful things he says he has ever seen in his life. 

With a breath of life that they received, along with their daughter’s healing, Giovanni and Michelle returned in 2022 founding the Amazon Day festival, an event so full of purpose and generational. 

Since then, Amazon Day has been gaining international prominence, with editions in Brazil and the USA.

Making the Amazon better known